The retort is rather simply, infrequently. When you initially think about the two job activities you could be forgiven for thinking that they are very similar. Both considerably technical, both working on the website of a client and both very much into technology. The problem is that that most of the web designers can only take the optimization side of things so far.

Getting a high Search Engine Placement listing is crucial if a organisation is going to get the benefits of the sales that the internet can provide. There are a few stages involved in the reaching this positioning and frequently the web designer is able to conduct a number of these tasks but not the whole range. Keyword investigation is an area which is repeatedly not worked on by the web designer, instead he leaves the client to provide him with the list of keywords that he feels are right for the business. Now this can work in some circumstances, but in others it can cause a large and expensive issue as if these keywords are not the most apt the website will not reach it’s full potential. This problem would be resolved by the use of a Website Optimization Company as they will do the research into which keywords are the ones that will actually attract the ideal clients. This in turn permits every step going forward to be useful.

The second area where the web builder is lead rather than leading is the organisation of the website including element such as the naming of the website itself, pages etc. Usually a designer will take the brief from the company and will work to that model. The Website Optimization Company however, if taken on at this stage, will actually suggest design and structure alterations. These will be geared towards improving the ease of which the site can gain a desireable page one search engine placement listing. Of course this alone hardly ever achieves that goal, however actions like these do make certain that the extra work needed is kept as low as possible.

It is at this point that a normal web designer is on the edge of their abilities, they have applied the coding techniques to a potentially flawed set of keywords and have nothing else in their arsenal if this does not produce the desired results. Wherever the website ends up now, they are usually not able to influence it any more. Here is where the Online Marketing skills of the search engine optimization firm move past this point. They understand the need to move into the next phase which incorporates promoting the website in relevant places all over the internet. This promotional work is not a quick fix, it takes time to produce the results and depending on competition it can usually be an ongoing process in order to keep hold of the page one listing once it has been reached.

Generally at this stage the web designer has moved on to the next customer offering a maintenance level of service to the website owner just like the seo company but the two do definitely have different skills.

Of course some web designers will have the ability to do all of the necessary work involved but if web design is the main business it may be better to have the two experts working together.

Share This

Tags: marketing, Online marketing, search engine optimization, seo, web site marketing

This entry was posted on Monday, April 5th, 2010 at 7:21 am and is filed under Bodywork Courses. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.